Refirme Face Care, the facial care brand owned by CVS, has been the subject of controversy over the past few years.
In recent years, the brand has been under fire for using cosmetic ingredients, including petroleum jelly and parabens, to combat acne and skin damage.
Its popularity has grown over the years, with many people claiming the facial masks have helped them to manage their acne and improve their appearance.
This week, the company announced it would be discontinuing its facial masks.
“This is a sad day for all of us who are so dedicated to make our lives better,” said the company in a statement.
“Refirme has a history of supporting the beauty industry and is committed to making our products and services better for everyone.
Our decision to discontinue the Refirma Beauty Line and refocus our attention on other important initiatives is based on the fact that we need to focus our attention and resources on helping people with the condition.”CVS said the decision was made after a review of Refirmed’s history and that the company was committed to providing its customers with a quality, safe and comfortable product.
Refirmed said it had received a number of feedback from customers who had found that the facial mask could be harmful.
“The Refirmes facial masks are made from natural ingredients, and have been tested by dermatologists and other experts in the field of cosmetic dermatology,” the company said in a blog post.
“We’ve also been hearing from patients who are experiencing skin issues after using the facial treatments, and many of them have reported that their skin has become more irritated, red and itchy.”
Refirmer has been a leading cosmetic and wellness brand since 1989.
It was founded by Dr Stephen Bowerman in the UK in 1977 and has since expanded to include a number in Australia and New Zealand.
It has an estimated annual turnover of more than $2 billion.